Widely recognized as an international award-winning barista, Sam has received many notable Championship titles including Fushan Cup International Barista Championship, FHA Challenges of Barista Asia, and Illy Latte Art Throw down among others. As an Authorized SCA Trainer, Sam has extensive experience teaching and coaching students both in Malaysia and United Arab Emirates. She has certified more than 100 international students in less than 2 years across Dubai, Kuwait, Qatar, and Saudi Arabia. In terms of corporate coaching, Sam has steered over 10 new start-up coffee businesses in their early entrepreneurial stages.
Leveraging her finesse in the hospitality and education industry, Sam has assisted the World’s Top 10 Culinary Institute in Dubai - the International Centre for Culinary Arts (ICCA), in setting up their Education Coffee Centre. From customizing course programmes and syllables to providing specialized barista training skills, Sam was profoundly honoured by a team of world-class culinary specialists.
Dropping out of high school, Sam did not allow this to be a stumbling block in the pursuit of her career. Today, she holds a Coffee Diploma and among the many certificates she obtained include a CQI Q Grader. Some of the noteworthy competitions as a participating judge include National Latte Art Competition, Dubai Aeropress Sensory Judge, and Sensory Judge for Barista Championship. She also has a proven track record for her flair in espresso coffee machine operations, and her skills are not limited to espresso extraction and pouring, but roasting, brewing, cupping, sensory, with additional skills in team management, customer service, and financial matters.
For Sam, winning competitions is not merely a destination, but an arduous journey. Inspired by coffee connoisseurs she encountered along the way, Sam believes there is always more to coffee, as she repeatedly expresses, “Don’t just make a cup of good coffee, but make every cup of good coffee even better”. In the long run, her utmost desire is to continuously share and pass down her skills and knowledge to whom she crosses path with.
SCA Authorised Trainer
- Introduction to Coffee
- Barista Skills
- CQI Licensed Q-Grader
- SCAA IDP
- Fushan International Barista Championship 2016 (China)
- FHA Barista Challenge 2016 (Singapore)
- Lily Latte Art Throw-down 2013 (Malaysia)
1st Runner Up
- International Barista Championship Dubai 2017
- Malaysia Barista Championship 2016
- Malaysia Barista Championship 2015
- Battle of Barista Championship 2011
2nd Runner Up
- Malaysia Barista Championship 2017